Sizzix U.S. Homepage Redesign

UI Design

Sizzix U.S. needed a major facelift to its homepage on their corporate website since it originally had no clear navigation and did not match the company’s brand look. The Digital Marketing Department turned to me to solve this problem by redesigning it. I directed the entire process from concept, wireframing, designing the layout to coordinating with the web developers on how to bring the look and feel of the site through coding.

As a result, I fixed the interface to make it more user-friendly and improved the navigation. More call-to-action links were created to make the products and arts-and-crafts projects more marketable, and the imagery became more reflective of the official Sizzix U.S. brand identity.