CK Connect Conference Brand Identity

Brand Identity  |   Logo Design   |   Art Direction  

The Comfort Keepers Marketing team decided to create a new brand identity for their annual conference for their U.S. franchise and company-operated locations and named it “Connect.” The purpose of this conference is to celebrate the hard work of employees from every location, networking, listen to speakers, learn from workshops, and meet-and-greet with various vendors and organizations that partner with Comfort Keepers.

They put me in charge of coming up with the entire creative concept: brand style guide, designing the logo, signage displays, print collateral, and digital graphics. My goal for this brand identity is to convey a sense of “connection through communication.”  For the icon, I created two speech bubbles intertwined with each other to symbolize this. 

I was also in charge of art directing the processes involved such as coordinating with third-party vendors and managing the workload of freelance designers to make sure everyone consistently followed the brand style and identity.

This is a Connect conference video teaser that an external ad agency created based off of my brand identity.